About Exota The firm Exota was founded in 1983 when Ann & George started selling vintage clothing at the Noordermarkt in Amsterdam. The shop Exota opened its doors for the first time in 1985 selling "first class second hand" but soon Ann & George started to make their own vintage orientated knitwear. The brand was called "King Louie". Now almost 20 years later there are 2 Exota shops and King Louie is sold internationally.